What is Brand Photography?
What is brand photography and why does my company need it?
Brand photography is a bank of professional images that represent your business vision through the use of colors, tone, props, sets, and more. These can include photos of you, your team, your products, your process, your space, and other things that make your business stand out.
To make your business look it’s best, you’ll want a range of well-crafted photos that will keep your business looking consistent across all of your marketing material over time.
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You as the business owner are the face of your business. It’s important to have a visual brand that presents you in the best light, with an up-to-date look that you feel fabulous about. A strong brand stands out in a crowded marketplace. Remember you only get one chance to make a good impression
What to expect in a Branding Photoshoot:
Creative Headshots plus so much more
Photos that represent who you are as a business owner
What you do behind the scenes
YOU in your environment
Images that showcase your product or service
Banner Images for your social media platforms
How do I find a Brand Photographer that is the perfect fit for me?
Do your research before contacting a local photographer, many brand photographers will travel.
The photographer should ask questions about you and your business such as; what are your brand colors, who is your ideal customer, how can your product or services solve a problem your ideal customer is facing?
Filling out a detailed questionnaire is how I get to know my future clients. We discuss in detail, what exactly is their needs and pain point on a complimentary 30 minute Zoom call before the photoshoot is even booked. If I’m the right fit Perfect! If not, at least I have helped you think about your business as a brand and the steps you need to think about when you do choose a photographer. AKA it’s win~win all the way around!
I hope this information helped explained Brand Photography and why it is important for your business.
Let’s chat if you have any questions on how I can help you brand your business!